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    Advertising Promotion and other aspects
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    Exam 17: Measuring Ad Message Effectiveness
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    The "Read Most" Classification of the GfK MRI's Starch Ad
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The "Read Most" Classification of the GfK MRI's Starch Ad

Question 25

Question 25

True/False

The "read most" classification of the GfK MRI's Starch Ad Readership Studies is the percentage of people interviewed who read 80 percent or more of the written material in the advertisement.

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