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    Exam 17: Measuring Ad Message Effectiveness
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    Which of the Following Is a Category of Message Research
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Which of the Following Is a Category of Message Research

Question 15

Question 15

Multiple Choice

Which of the following is a category of message research? 


A)  recognition and recall 
B)  emotional reactions 
C)  persuasion 
D)  sales response 
E)  All of these are correct.

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