Multiple Choice
_____ is the Starch classification that consists of the percentage of people interviewed who not only remembered having seen the ad but also saw or read some part of it that clearly indicated the name of the brand or advertiser.
A) Noted
B) Associated
C) Read any
D) Read most
E) Influenced
Correct Answer:
Verified
Correct Answer:
Verified
Q48: One of the PACT principles states that
Q49: Starch measures the primary objective of a
Q50: The ripomatics version of a commercial captures
Q51: Starch Ad Readership Studies use four separate
Q52: Pretesting with copy tests would be conducted
Q54: Mapes & Ross provides recall testing of
Q55: Nielsen Catalina Solutions (NCS)'s AdVantics on Demand
Q56: Which of the following statements is FALSE
Q57: List the nine PACT principles.
Q58: Diminished effectiveness of advertising as GRPs accumulate