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    Advertising Promotion and other aspects
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    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
  5. Question
    In a Deslotting Allowance Agreement,the Risk of a New Brand
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In a Deslotting Allowance Agreement,the Risk of a New Brand

Question 136

Question 136

True/False

In a deslotting allowance agreement,the risk of a new brand introduction is transferred from the manufacturer to the retailer.

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