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    Business
  3. Study Set
    Advertising Promotion and other aspects
  4. Exam
    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
  5. Question
    _____ Refers to Any Incentive Used by a Manufacturer to Encourage
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_____ Refers to Any Incentive Used by a Manufacturer to Encourage

Question 64

Question 64

Multiple Choice

_____ refers to any incentive used by a manufacturer to encourage the sales force to aggressively sell it.


A)  Promotion 
B)  Placement 
C)  Advertising 
D)  Marketing 
E)  Inducement

Correct Answer:

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