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Which of the Following Is NOT a Manufacturer's Objective for Using

Question 39

Multiple Choice

Which of the following is NOT a manufacturer's objective for using trade-oriented promotions? 


A)  reducing retail inventories 
B)  maintaining or increasing the manufacturer's share of shelf space 
C)  countering competitive activity 
D)  selling as much as possible to final consumers 
E)  introducing new or revised products

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