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    Advertising Promotion and other aspects
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    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
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    When a New Brand Fails to Generate the Promised Sales
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When a New Brand Fails to Generate the Promised Sales

Question 143

Question 143

Multiple Choice

When a new brand fails to generate the promised sales volume,some retailers charge _____ to offset warehousing costs.


A)  setup fees 
B)  service fees 
C)  exit fees 
D)  slotting allowances 
E)  commissions

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