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    Advertising Promotion and other aspects
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    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
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    To Reduce the Negative Consequences of Forward Buying,a Manufacturer Can
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To Reduce the Negative Consequences of Forward Buying,a Manufacturer Can

Question 105

Question 105

Multiple Choice

To reduce the negative consequences of forward buying,a manufacturer can _____.


A)  divert goods 
B)  use a bridge-buying program 
C)  avoid national deals 
D)  use a bill and hold program 
E)  threaten legal action against retailers who practice it

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