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    Advertising Promotion and other aspects
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    Exam 19: Consumer Sales Promotion: Sampling and Couponing
  5. Question
    Sophisticated Brand Managers Simply Reach into a "Bag" and Pick
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Sophisticated Brand Managers Simply Reach into a "Bag" and Pick

Question 36

Question 36

True/False

Sophisticated brand managers simply reach into a "bag" and pick out any promotional tool because the multiple forms of promotions are completely interchangeable.

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