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    Advertising Promotion and other aspects
  4. Exam
    Exam 19: Consumer Sales Promotion: Sampling and Couponing
  5. Question
    The First Step in Calculating the Return on Investment for a Sampling
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The First Step in Calculating the Return on Investment for a Sampling

Question 2

Question 2

True/False

The first step in calculating the return on investment for a sampling investment is to calculate the total cost of sampling.

Correct Answer:

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