Multiple Choice
What is the final step in calculating the ROI for a sampling investment?
A) determine the total cost of sampling
B) determine the cost of the sample goods
C) determine the effectiveness of the sampling
D) calculate the profit per unit
E) calculate the number of converters needed to break even
Correct Answer:

Verified
Correct Answer:
Verified
Q53: More coupons are distributed in the United
Q54: Which of the following is FALSE regarding
Q55: A package coupon has _ because an
Q56: A manufacturer who want to encourage repeat
Q57: What sampling problem is most closely associated
Q59: While samples offer consumers an immediate reward,all
Q60: In the coupon redemption process,coupons go from
Q61: The amount paid to the consumer when
Q62: Sampling should be used when a new
Q63: Retailers typically send coupons to _ to