Multiple Choice
Buick ran a contest that provided entrants with the opportunity to win a new Buick Lucerne.The ultimate purpose of the contest was to encourage people to visit Buick dealerships.Of the more than 500,000 entrants to the contest,3,000 agreed to take a test drive.This promotion generated a large number of potential Buick purchasers and also contributed to Buick's large and expanding _____.
A) brand image
B) geographic reach
C) online brand community
D) new driver segment
E) database
Correct Answer:
Verified
Correct Answer:
Verified
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