Multiple Choice
Online sweepstakes and contests (along with online games) appeal to consumers and also further the interest of brands by ______.
A) enabling the expansion of a brand's opt-in e-mail database
B) building consumer interaction with the brand
C) creating awareness
D) a and b only
E) a, b, and c
Correct Answer:
Verified
Correct Answer:
Verified
Q54: Lisa purchased socks at a department store
Q55: Price-off promotions are also called cents-off.
Q56: Bonus packs are intended to encourage trial
Q57: Games provide consumers with a(n)_ reward and,for
Q58: The major reason manufacturers are using rebates
Q60: Polk's Sausage wants to develop a promotion
Q61: Contests and sweepstakes are used primarily to
Q62: The issue surrounding evaluating promotions is whether
Q63: _ refers to two or more brands
Q64: _ represents the total time and effort