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A Single Sales Promotion Offer Contained Cents-Off Coupons for Bryan

Question 66

Multiple Choice

A single sales promotion offer contained cents-off coupons for Bryan hot dogs,Heinz ketchup,French's mustard,and Sara Lee hot dog buns.This is an example of a(n) _____.


A)  promotion mix 
B)  tie-in 
C)  integrated promotion 
D)  overlay 
E)  combo

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