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    Business
  3. Study Set
    Advertising Promotion and other aspects
  4. Exam
    Exam 21: Public Relations, Content Marketing, Viral Marketing, and Sponsorships
  5. Question
    The Final Step in Measuring the Success of Event Sponsorship
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The Final Step in Measuring the Success of Event Sponsorship

Question 85

Question 85

True/False

The final step in measuring the success of event sponsorship is to take the pre-event baseline measurement and compare it to a control group.​​ 

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