Multiple Choice
Which of the following is a metric used to measure sponsorship effectiveness?
A) Tracking sales volume following an event.
B) Counting the number of samples or coupons that were distributed.
C) Measuring changes in brand awareness and brand image.
D) Determining how many hits to the brand's website occurred post-event.
E) All of these are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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