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The Most Common Form of CRM Arrangement Involves a Company

Question 36

Multiple Choice

The most common form of CRM arrangement involves a company contributing to a designated cause every time the customer undertakes some action that supports the company and its brands.The company's contribution is,in other words,contingent on the customer's _____.


A)  being aware of the brand 
B)  supporting a cause 
C)  gaining knowledge of the brand 
D)  performing a behavior 
E)  being generous

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