Slogans on Packages Are Best Used When _____

Multiple Choice

Slogans on packages are best used when _____.

A)  the other primary marcom tool that is being used is personal selling 
B)  trial purchase has already been generated through sales promotion 
C)  the manufacturer is using a push strategy 
D)  the brand is in the introductory stage of the product life cycle 
E)  a strong association has been built between the brand and the slogan through the use of advertising