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    Exam 22: Packaging, Pop Communications, and Signage
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    Which of the Following Is NOT a Strength of Billboard
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Which of the Following Is NOT a Strength of Billboard

Question 97

Question 97

Multiple Choice

Which of the following is NOT a strength of billboard advertising? 


A)  broad reach and high frequency levels 
B)  geographic flexibility 
C)  audience selectivity 
D)  low cost per thousand 
E)  prominent brand identification

Correct Answer:

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