Judy Tells a POPAI Interviewer That She Intends to Purchase

Multiple Choice

Judy tells a POPAI interviewer that she intends to purchase DelMonte spinach,and in fact she does purchase this item.This case would be classified in the Consumer Buying Habits Study as a(n) _____.

A)  specifically planned purchase 
B)  generally planned purchase 
C)  substitute purchase 
D)  unplanned purchase 
E)  rational purchase