Multiple Choice
Julie tells a POPAI interviewer that she intends to purchase yogurt but does not specify a particular brand.She purchased Yoplait yogurt.This case would be classified in the Consumer Buying Habits Study as a(n) _____.
A) specifically planned purchase
B) generally planned purchase
C) substitute purchase
D) unplanned purchase
E) impulse purchase
Correct Answer:
Verified
Correct Answer:
Verified
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