In the Consumer Buying Habits Study,the Summation of Generally Planned,substitute,and

Multiple Choice

In the Consumer Buying Habits Study,the summation of generally planned,substitute,and unplanned purchases constitutes the _____.

A)  externally-motivated purchase rate 
B)  internally-motivated purchase rate 
C)  impulse purchase rate 
D)  in-store influence rate 
E)  in-store decision rate