Which of the Following Is NOT a Reason Why POP

Multiple Choice

Which of the following is NOT a reason why POP materials go unused by retailers? 

A)  does not satisfy the retailer's needs 
B)  too difficult to set up 
C)  too small 
D)  only serves to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category 
E)  not well-constructed