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Matthew Decides to Open a Cafe in His Neighborhood,called Coffee

Question 14

Multiple Choice

Matthew decides to open a cafe in his neighborhood,called Coffee Beans.While analyzing the start-up options,he decides against buying an existing independent business,or even buying into a franchise system.Because of a recent reduction in the availability of loans to entrepreneurs,he is unable to get a bank loan.He is likely to have which of the following benefits?


A) He will have established brand recognition.
B) Since business processes and systems are usually in place, he need not create them.
C) Support networks are already in place, so he need not update them.
D) He need not hire and train the workforce at his own expense.
E) He will experience very high freedom and flexibility.

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