Multiple Choice
Quick Bite is a hugely popular U.S.chain of drive-in fast food restaurants.After assessing the current marketing situation,the firm opens a coffeehouse in Japan.The coffeehouse has a classic style and relaxed atmosphere,which is completely different from the firm's Quick Bite outlets.In this example,the firm uses which of the following marketing strategies?
A) market penetration
B) diversification
C) vertical integration
D) horizontal integration
E) decentralization
Correct Answer:
Verified
Correct Answer:
Verified
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