Marks,Inc,A Company That Manufactures Carbonated Soft Drinks Called Quick Drinks,classifies

Multiple Choice

Marks,Inc.,a company that manufactures carbonated soft drinks called Quick Drinks,classifies its target market based on the occasions that prompt customers to buy Quick Drinks,their frequency of purchasing the drinks,and their preference for the Quick Drinks brand.This data enables the firm to better market its products.In this example,Marks,Inc.uses which of the following targeting strategies?

A) geographic segmentation
B) demographic segmentation
C) behavioral segmentation
D) horizontal integration
E) cause-related marketing