Multiple Choice
Which of the following is TRUE about concentrated marketing?
A) It ignores differences among buyers.
B) It has the advantages of simplicity and economies of scale.
C) It allows a firm to focus all its time and resources on a single type of customer.
D) It refers to firms that use a different marketing mix for each marketing segment.
E) It refers to firms that use the same marketing mix for the entire market.
Correct Answer:
Verified
Correct Answer:
Verified
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