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    Exam 14: Product and Pricing Strategies
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    Using a Brand Name on a Variety of Related Products
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Using a Brand Name on a Variety of Related Products

Question 30

Question 30

Multiple Choice

Using a brand name on a variety of related products is known as ________.


A) brand filling
B) brand extension
C) line extension
D) family branding
E) brand stretching

Correct Answer:

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