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    Business in Action Study Set 1
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    Exam 15: Distribution and Marketing Logistics
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    Communication Efforts Directed at Consumers While They Are in the Retail
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Communication Efforts Directed at Consumers While They Are in the Retail

Question 13

Question 13

Multiple Choice

Communication efforts directed at consumers while they are in the retail setting are referred to as ________.


A) stealth marketing
B) shopper marketing
C) disintermediation
D) breaking bulk
E) cause-related marketing

Correct Answer:

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