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    Business in Action Study Set 1
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    Exam 15: Distribution and Marketing Logistics
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    The ________ Is a Combination of Intermediaries and Channels That
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The ________ Is a Combination of Intermediaries and Channels That

Question 71

Question 71

Multiple Choice

The ________ is a combination of intermediaries and channels that producers use to reach its target customers.


A) marketing mix
B) trading channel
C) distribution mix
D) wheel of retailing
E) market segmentation

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