Multiple Choice
Joseph is a new sales agent at Clevenger & Co.,a firm that sells life and health insurance plans.Joseph is asked to identify individuals in a specific neighborhood who might need insurance services and shortlist those individuals who are likely to have the available money to purchase the firm's insurance plans.In this example,the task given to Joseph is termed as ________.
A) consumer promotion
B) consultative selling
C) prospecting
D) behavioral targeting
E) trade promotion
Correct Answer:

Verified
Correct Answer:
Verified
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