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  3. Study Set
    Practical Management Science
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    Exam 11: Simulation Models
  5. Question
    A Key Input Variable in Many Marketing Models of Customer
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A Key Input Variable in Many Marketing Models of Customer

Question 2

Question 2

Multiple Choice

A key input variable in many marketing models of customer loyalty is the:


A)  Mean profit per customer 
B)  Number of customers 
C)  Churn rate 
D)  Time horizon

Correct Answer:

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