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The Secret to a Successful Action Phase in the AIDA

Question 16

Multiple Choice

The secret to a successful action phase in the AIDA model is


A) getting readers to change their minds.
B) increasing the audience's awareness of your product or service.
C) emphasizing how taking the action you propose will benefit the audience.
D) creating a win-lose situation, with you as the winner.
E) telling the audience they should be ashamed for not having thought of this on their own.

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