If the Audience for Your Marketing or Sales Message Promoting

Multiple Choice

If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals,which of the following consumer benefits would you want to emphasize most?

A) the reliability of the system when protecting the consumer's property
B) the low cost
C) the attractive appearance of the device
D) easy, do-it-yourself installation
E) how many hundreds of households have the system installed