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The Primary Difference Between a Marketing Message and a Sales

Question 28

Multiple Choice

The primary difference between a marketing message and a sales message is


A) so insignificant that the two can be used interchangeably.
B) that a sales message asks potential buyers to make a purchase decision right away.
C) that sales messages are longer.
D) that marketing messages are more aggressive.
E) that marketing messages are more difficult to compose.

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