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A Political Candidate Uses a Negative Campaign Commercial in Which

Question 29

Multiple Choice

A political candidate uses a negative campaign commercial in which the candidate's opponent is shown alongside a negative image of an angry mob.What is the intent of this commercial


A)  to create an accurate contrast between the candidate and the opponent 
B)  to indicate to the public that the opponent was the individual who angered the mob in the first place 
C)  to associate the opponent with a negative emotional response 
D)  to associate positive emotional responses with the candidate who sponsored the commercial

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