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    International Business Study Set 1
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    Exam 14: Developing and Marketing Products
  5. Question
    Which of the Following Is a Promotional Strategy Designed to Pressure
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Which of the Following Is a Promotional Strategy Designed to Pressure

Question 64

Question 64

Multiple Choice

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?


A) differentiation strategy
B) retrenchment strategy
C) push strategy
D) pull strategy

Correct Answer:

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