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Bette Creates a Television Ad That Alternates Between Images of Garbage

Question 55

Multiple Choice

Bette creates a television ad that alternates between images of garbage dumps and people drinking in a bar.She is hoping that people who watch the ad will develop negative feelings toward drinking.What principle is Bette is relying on


A)  observational learning 
B)  positive reinforcement 
C)  classical conditioning 
D)  negative reinforcement

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