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According to Herbert Simon,people Do Not Always Live Up to Ideal

Question 214

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According to Herbert Simon,people do not always live up to ideal goals of rationality in making decisions.Rather,they tend to use simple strategies which only focus on a few facets of the available options.What is this behavioural economic theory called


A)  theory of bounded rationality 
B)  framing 
C)  theory of reference 
D)  functional fixedness

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