Which of the Following Best Describes Kraljic's (1983) Approach to Commodity

Multiple Choice

Which of the following best describes Kraljic's (1983) approach to commodity strategies? 

A)  Purchasing managers develop differentiated strategies towards their supply markets. 
B)  Purchasing managers develop undifferentiated strategies towards their supply markets. 
C)  Purchasing managers do not need to develop strategies towards their supply markets. 
D)  Purchasing managers need to develop differentiated strategies towards their customers.