Which of the Following Best Explains 'Customer of Choice

Multiple Choice

Which of the following best explains 'customer of choice'? 

A)  Suppliers are prepared to invest in the relationship resulting in better product and service allowing the customer company to make a difference in its end-user and customer markets. 
B)  Suppliers are prepared to invest in the relationship resulting in better product and service. 
C)  Suppliers are prepared to invest in the relationship resulting in better product and service allowing the customer company to save money 
D)  Purchasers are prepared to invest in the relationship resulting in better product and service allowing the customer company to make a difference in its end-user and customer markets.