What Is WOW, and How Does Zappos Deliver It to Its

Multiple Choice

What is WOW, and how does Zappos deliver it to its customers?

A) WOW is a sense of toughness and satisfaction that is gained primarily through low prices.
B) WOW is a sense of delight and satisfaction that is gained primarily through excellent service.
C) WOW is a sense of astonishment that is gained primarily through selling shoes that no other company has.
D) WOW is a sense of wonder that is gained primarily through a sense of corporate spirituality.