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    Management Essential Concepts
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    Exam 5: Foundations of Planning
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    General Mills Expanding Its Line So That It Sells Several
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General Mills Expanding Its Line So That It Sells Several

Question 117

Question 117

Multiple Choice

General Mills expanding its line so that it sells several different types of Cheerios is an example of which of the following?


A) concentration
B) horizontal integration
C) vertical integration
D) diversification

Correct Answer:

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