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For a Limited Time, Taco Rocket Is Thinking of Coming

Question 113

Multiple Choice

For a limited time, Taco Rocket is thinking of coming out with a new Fifth Degree Burrito that is so hot it "burns a hole in the plate." Catering to the small segment of the market that likes super-hot food is an example of a ________.


A) focus strategy
B) cost leader strategy
C) long-term strategy
D) differentiation strategy

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