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    Business
  3. Study Set
    BCOM7
  4. Exam
    Exam 8: Delivering Persuasive Messages
  5. Question
    An Effective Persuasive Appeal Should Include a Central Selling Point
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An Effective Persuasive Appeal Should Include a Central Selling Point

Question 21

Question 21

True/False

An effective persuasive appeal should include a central selling point that is woven throughout the entire message.

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