A New Product to Reduce Cholesterol Is on the Market

Multiple Choice

A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message?

A) At the beginning, as an intention getter
B) Late in the message, along with its benefits
C) In the end, as the reason for taking action
D) Throughout the message, as a central selling point