Alicia Is Conducting a Study on Consumer Behavior

Multiple Choice

Alicia is conducting a study on consumer behavior. She needs to note the number of people who shop at a particular grocery store at a particular time during a weekday. She also needs to pay attention to their preferred brands of choice, the arrangement of items at the store, and the customer service they receive. This is an example of a(n) _____ study.

A) observational
B) normative
C) experimental
D) replication