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    Information Technology for Management
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    Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology
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    PPC Advertisers Use Each the Following Metrics to Gauge the Effectiveness
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PPC Advertisers Use Each the Following Metrics to Gauge the Effectiveness

Question 21

Question 21

Multiple Choice

PPC advertisers use each the following metrics to gauge the effectiveness of their campaigns except ________:


A) Click through rates
B) Cost of customer acquisition
C) Keywords that lead to sites
D) Return on advertising spend

Correct Answer:

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