A Formal Business Plan Must Be in Place Before the CRM

Multiple Choice

A formal business plan must be in place before the CRM project begins.The business plan should include an assessment of each of the following factors except ________.

A) clear and precise cost-benefit analysis and tangible benefits
B) expected intangible benefits
C) clear understanding of how to put an existing CRM on mobile devices
D) risk assessment of all of potential pitfalls related to people,processes,and technology