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    Exam 1: What is CB and Why Should I Care?
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    A _____ Is a Key Component of a Firm with a Market-Oriented
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A _____ Is a Key Component of a Firm with a Market-Oriented

Question 59

Question 59

Multiple Choice

A _____ is a key component of a firm with a market-oriented culture.


A) consumer orientation
B) stockholder approach
C) product orientation
D) monopolistic approach

Correct Answer:

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